Botanex began with a vision to provide discerning gardeners, landscapers and foresters with products online not always readily and easily available. After realizing there was a gap in the Australian market for camping equipment from online retailers with a taste for quality and style we also carefully added this to our great range of products.
AN IDEA BORN FROM THE MOST BASIC HUMAN NEED — THIRST
Bicycle enthusiast Michael Eidson, is competing in a 100-mile race in the grueling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle.
Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin.
Hands-free hydration is born. And Eidson is able to drink as he pedals...while the other racers laugh and fiddle with their water bottles.