Most equipment has traditionally been plain and drab brown, black and green, Realizing there was a lot more potential in the outdoor field for fun and useful equipment, LIGHT MY FIRE,with the help of the legendary brand specialist Claes Andréasson (Absolut Vodka) and the successful copywriter Steve Strid turned their ideas into a brand concept. From then on, premium-quality outdoor products, designed with a smile and a whole palette of colour, were our business.
Made in Sweden...
Winters are long and summers are quite often chilly in Sweden. And yet, the Swedes love spending time outdoors, in the woods, on the beach, in the mountains. Blessed with a country that isn't just breathtakingly beautiful and varied, it's also open to everybody. This makes the Swedes very aware of nature - and the environment - from an early age.
Swedish design has always been known for quality combined with functionality. At Light My Fire they're doing their very best to continue this tradition and develop new exciting products that let you make the most of the outdoors, whether you're in the city or far from civilization.